The St. Lawrence County Center for History and Culture Unveils New Brand to Illustrate Mission
The St. Lawrence County Historical Association will transition in May to a new brand, The St. Lawrence County Center for History and Culture.
Canton, NY (May 2024) – The St. Lawrence County Historical Association (SLCHA) is excited to announce a significant milestone – a rebranding initiative that illustrates a future-focused mission to serve as a dynamic center that promotes community engagement, inclusivity, and continued growth. Henceforth, we will be Doing-Business-As The St. Lawrence County Center for History and Culture (SLCCHC), accompanied by a fresh logo symbolizing our evolving identity.
When the St. Lawrence County Historical Association was founded in 1947, it consisted of a small group of passionate St. Lawrence County residents and historians who desired to preserve the rich history and material culture of our region. Today, we continue to preserve and share the Silas Wright House, galleries, research room, hands-on Children’s Attic and our permanent collection of over 250,000 historic items related to St. Lawrence County. We are now more than an association of history enthusiasts. We are a regional resource to be celebrated as a dynamic cultural center, promoting community stewardship and engagement for all ages, striving to make history exciting, relevant, and fun for everyone.
While our old name has served us for 77 years, our visitation and reach in Canton and beyond is changing. As we look ahead to the next 77 years, we believe that a new name and logo is necessary to encompass the ways in which we have grown and to ensure our relevancy well into the future. Accompanying our new name is a dynamic logo inspired by the Red Barn addition and North Country Folk Art. This fresh logo, designed by Valisha Arnold of Clever Toad Design, breathes new life into our organization and will help modernize and suffuse new life into our organization.
Despite our name and logo undergoing a transformation, our core values remain steadfast. The St. Lawrence County Historical Association will continue to offer engaging exhibits and educations programs along with engaging in seasonal outreach and multiple renovation and restoration projects. We are committed to fostering a deeper understanding and appreciation of history while empowering individuals to connect with St. Lawrence County and its community in meaningful ways.
The rebranding process will officially take effect this month. We look forward to welcoming our members, patrons, and the wider community to join us in this exciting new chapter. We hope you’ll remain an integral part of our future and we look forward to seeing you soon.
For more information about the St. Lawrence County Center for History and Culture and our rebranding initiative, please call us at (315) 386-8133 or email info@slcha.org.